In 2026, the market size of fruit and vegetable powders will continue to grow steadily, with functionality and customization emerging as the core development directions.
2021-11-12
As we enter 2026, with the continued rise in public health awareness and the deepening trend of consumption upgrading, demand for nutritious and convenient foods is experiencing explosive growth. Fruit powders and vegetable powders, as key innovative products in the modern food industry, are seeing steady market expansion thanks to their high nutritional value, long shelf life, and versatile application scenarios. Functional and customized products have become the core development direction for the industry, also driving synergistic development within the specialty flavor powder sector.
According to industry research data, the domestic market size for fruit and vegetable powders has grown from 1.2 billion yuan in 2020 to 2.8 billion yuan in 2023, with an average annual compound growth rate exceeding 15%. The market size is projected to surpass 4 billion yuan by 2026, and it is expected to maintain a stable growth rate of over 12% over the next five years. From the perspective of market demand, consumers’ needs for fruit and vegetable powders have shifted from basic nutritional supplementation toward functional, personalized, and convenient products. In particular, young urban residents, fitness enthusiasts, mothers and infants, and middle-aged and elderly consumers have become the core driving forces behind this trend.
Customized services have become a key factor in enabling businesses to differentiate themselves in the competitive market. Different consumer groups have significantly varying needs: fitness enthusiasts require high-protein, low-calorie fruit and vegetable powders; mothers and infants need additive-free, highly nutritious fruit and vegetable powders; and those who stay up late need fruit and vegetable powders with antioxidant and anti-fatigue properties. In response to these distinct needs, an increasing number of companies are offering customized services, developing exclusive formulations tailored to individual user requirements. Xi'an Youbohui Biotechnology Co., Ltd., leveraging its strengths in bio-detection technology, achieves precise retention and customized ratios of active ingredients. It can develop exclusive fruit and vegetable powder formulations based on user needs, perfectly matching the R&D requirements of functional foods and meal-replacement brands. For instance, a composite fruit and vegetable meal-replacement powder custom-developed in collaboration with a well-known meal-replacement brand in Xi'an has seen a 35% increase in repeat purchase rates since its launch.
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